Value Contrast / Tier Recommendation Funnel
◆ AttractionAn honest pricing-comparison funnel that presents two or three real, purchasable tiers with a truthful 'best for' recommendation and a mobile-readable comparison. Pick this when you have genuine tiers and want to guide buyers to fit — not to stage a fake decoy.
Help buyers compare legitimate tiers and recognise the plan that best matches their desired outcome.
Software plans, digital products, tiered services or membership levels where a genuine recommendation guides buyers to the right tier.
Single-SKU products, fake reference prices, or plans that differ only through confusing restrictions.
No fixed threshold in the brief — track plan-selection mix and pricing→checkout rate; if almost nobody picks the base tier it is probably non-viable or misleading.
The flow — page by page
Sales page
Goal — Establish the outcome, mechanism and proof before the buyer compares plans.
Lead with the outcome and mechanism; the pricing comparison should feel like a fit decision, not a price fight.
Pricing table
Goal — Let buyers compare two or three clear tiers with a truthful recommendation.
Use a truthful badge such as 'Best for growing teams' and explain the recommendation basis; the base plan must be real, usable and purchasable.
Plan detail (drawer or page)
Goal — Give full inclusions, exclusions, limits and upgrade/cancellation for a plan.
Every plan must be fully described and selectable; on mobile use a comparison drawer, never tiny horizontal tables.
Checkout
Goal — Confirm the selected plan, total today, renewal terms and tax, then take payment.
The selected plan must persist into checkout; never surprise the buyer with a billing term at the last step.
Post-purchase
Goal — Confirm the plan, activate it, and show the upgrade path.
Do not keep promoting an inferior plan after a premium purchase; use selection data to shape onboarding.