Targeted Giveaway and Consolation Offer Funnel
◆ AttractionA compliant prize giveaway that filters for the real buyer with an audience-specific prize, then converts qualified non-winners with a truthful consolation offer. Pick this to grow a launch list or local audience fast — not when a generic cash prize would pull tyre-kickers.
Acquire target-market leads through a desirable, audience-specific prize.
Consumer markets, local services, communities or launch-list growth where an audience-specific prize (equipment or an experience) attracts only the real buyer.
Generic cash prizes, enterprise B2B, prizes that appeal to everyone but buyers, or purchase-required chance promotions without legal review.
No fixed threshold in the brief — optimise eligible cost per lead and fraud rate over raw entries; a well-targeted prize should also lift the marketing-consent rate among eligible entrants.
The flow — page by page
Entry page
Goal — Show the prize and eligibility and capture a free, compliant entry.
Keep marketing consent separated from the mandatory entry terms; the countdown must reflect the published closing time and stay expired after close.
Official rules page
Goal — Publish the promoter, eligibility, entry method, dates, draw and privacy terms.
Store the rules version and entry timestamp; free entry method must exist and not be required to grant marketing consent.
Confirmation page
Goal — Confirm the entry, explain draw timing, and surface an optional related offer.
Do not label every entrant a sales opportunity; the related offer here is optional, not a bait-and-switch.
Winner announcement
Goal — Announce and verify the winner per the published rules and route others onward.
Show winner status only where consent allows; verification follows the rules before any prize is released.
Consolation offer (non-winners)
Goal — Convert qualified non-winners into a related offer without bait-and-switch tactics.
Keep the consolation truthful and matched to the prize audience; a mismatch shows up as weak retention among entrant-buyers.