Squeeze Pop / Contextual Modal Funnel
◆ Pre-FrameA contextual modal (or mobile bottom sheet) that opens only when an engaged reader clicks an inline resource CTA, capturing the lead without yanking them out of the content. Use it on content pages where an exit-intent or auto-popup would feel intrusive.
Capture a lead without removing an engaged visitor from the content context.
Capturing leads from engaged content readers on articles, resource pages, video pages and tool/template previews via a deliberately-triggered modal.
High-ticket applications, long forms, unrelated generic lead magnets, or aggressive automatic pop-ups that fire before value is delivered.
Track trigger CTR, modal conversion rate, asset-access rate and content-continuation rate; a high close-before-interaction rate signals an intrusive layout or unclear value.
The flow — page by page
Inline Trigger
Goal — Earn a deliberate click from an engaged reader.
Fire on a deliberate click (inline link, button, resource card or end-of-content CTA) - never an aggressive auto-popup before value is delivered.
Capture Modal
Goal — Capture the lead with a minimal, accessible form.
Move focus to the modal heading, trap focus, allow Escape to close, and never show fake progress like '50% complete'; use a bottom sheet on mobile with a keyboard-safe submit button.
Success State
Goal — Confirm delivery and return the visitor to their content.
Confirm delivery, offer 'continue reading' plus one next relevant CTA, and restore the original scroll position on close.