SLO / Tripwire Funnel
◆ Frontend OfferA low-priced ($27-$97) frontend offer engineered so bump + OTO revenue offsets ad spend, turning acquisition into a self-funding buyer machine. Choose it over free-plus-shipping when the product is digital and you want cash-neutral customer acquisition at scale.
Acquire customers at break-even or better.
Acquiring buyers at break-even or better with a $27-$97 digital tripwire, creating qualified buyers you can ascend into middle and backend offers.
Situations with no backend to ascend into, unreliable tracking across ad/checkout/CRM, or where cash collection is being mistaken for profit.
Lead-to-frontend sale 2-10%; checkout completion 40-70% of starters; order-bump take rate 15-35%; OTO take rate 5-20%; first-day activation 50%+.
The flow — page by page
Squeeze / Reverse Squeeze Page
Goal — Capture contact information around a high-value free asset.
Choose squeeze (contact before content) or reverse squeeze (valuable content first, then opt-in) - either way include a clear transition to the paid solution.
Bridge Page
Goal — Move the prospect from free information into paid implementation.
Bridge video: congratulate, give the key insight, reveal why information alone is insufficient, introduce the paid shortcut, then a reason to act now.
Sales Page / VSL
Goal — Convert the lead into a first-time buyer.
Structure as Hook -> Story -> Offer and explicitly handle the vehicle, internal and external objections.
Order Form
Goal — Complete the frontend purchase.
Recap the value and guarantee next to payment; include the order bump as a non-preselected checkbox.
OTO (+ Downsell)
Goal — Help the customer achieve the result faster, easier or with more support.
The OTO must solve a NEW implementation problem created by the frontend purchase - not a random discounted product; if declined, show a downsell (reduced deliverables, payment plan, self-service or shorter access).
Confirmation & Activation
Goal — Produce immediate buyer momentum.
Drive one first meaningful action within 24 hours - receipt, login, the single first action, then the completion path.