Four-Part Product Launch Funnel
◆ Product LaunchA four-video sideways-sales sequence (Wow & How, Transformational Education, Ownership Experience, The Offer) that builds belief then opens a time-boxed cart. Use it for a big warm-audience push around a real launch window, not always-on selling.
Build anticipation, belief and demand before opening the cart.
Concentrating sales into a genuine launch window using a warm list, followers, affiliates or past customers with a four-part video sequence (Wow & How, Education, Ownership, Offer).
Cold audiences with no pre-launch runway, or always-open evergreen selling where there is no real cart-close event to create urgency.
Track waitlist conversion, Video 1 view rate, video-to-video progression, cart-open click rate, checkout conversion and revenue per registrant; keep scarcity genuine (fixed date, cohort cap, bonus expiry).
The flow — page by page
Launch Opt-in Page
Goal — Register prospects for the launch series.
Lead with a new-opportunity headline, promise the video series and its release dates, and use three curiosity bullets.
Video 1 - Wow & How
Goal — Capture attention and demonstrate a new possibility.
Leave them believing the result is possible and this mechanism is different; open a loop for Video 2 and prompt engagement.
Video 2 - Transformational Education
Goal — Teach the framework that creates the transformation.
Break the vehicle belief, show a case study and give an actionable assignment; open the loop for Video 3.
Video 3 - Ownership Experience
Goal — Help the prospect imagine and experience ownership of the result.
Handle internal and external objections and announce the offer arrives in Video 4.
Video 4 - The Offer (Cart Open)
Goal — Present the complete offer and open purchasing.
Recap the transformation, stack bonuses, state price, payment options and guarantee, and set the real cart-close deadline.
Order Page
Goal — Complete the launch purchase.
Mirror the full stack, guarantee and deadline, then route buyers straight into onboarding and a first action.