Lead Magnet and Indoctrination Funnel
◆ Lead CaptureThe default top-of-funnel play: trade one narrow, high-value lead magnet for contact details, then indoctrinate with a five-part Soap Opera sequence. Reach for it first when you need to build a list and warm cold traffic before pointing anyone at a paid offer.
Convert anonymous traffic into identifiable, nurtured leads.
Building an email and SMS database, introducing a new brand, and segmenting prospects by problem before feeding them into webinars, applications and sales funnels.
Selling an unrelated high-ticket offer immediately, collecting leads with no defined follow-up offer, or a broad magnet that tries to solve every problem at once.
Cold landing-page opt-in 25-45%, warm 40-60%; asset access 50%+; lead-to-frontend customer 1-5% depending on offer and price.
The flow — page by page
Squeeze Page
Goal — Capture email and optionally mobile number.
Remove the main nav and every competing CTA - keep one dominant opt-in and a specific outcome above the fold.
Thank You / Bridge Page
Goal — Deliver the promised asset and direct the next action.
Use a four-part founder bridge video: confirm the decision, show how to use the magnet, reveal the next problem, then introduce the paid offer.
Sales / Next-Step Page (conditional)
Goal — Convert the most motivated leads immediately.
Only include this page when the offer is the direct next logical action after consuming the lead magnet.