Funnel Hub / Brand Content Hub
◆ Pre-FrameA branded content hub that captures 'shadow traffic' - people who search your name after seeing an ad - and routes them into the right conversion funnel while recording assisted attribution. Use it to own the brand-research moment, not as a direct-response page for cold traffic.
Convert brand searches and content discovery into trust and entry into a dedicated conversion funnel.
Founder-led brands with regular content and multi-offer value ladders that need to control the narrative when prospects research them after seeing ads or referrals.
Direct-response landing pages, sending cold paid traffic to a navigation-heavy homepage, or businesses with no publishing capacity.
Judge on engaged-content rate, content-to-funnel CTR, assisted-conversion rate, brand-search growth and return-visitor rate rather than a single opt-in number.
The flow — page by page
Hub Home
Goal — Orient, establish trust and route visitors.
Lead with a founder hero, mission and ONE primary CTA, then featured offer, latest content, topic cards and proof; a founder-led hero often beats a product-led one.
Content Article / Video Template
Goal — Deliver useful content and create a contextual next step.
Inline CTAs must not interrupt reading every few paragraphs; wire a squeeze-pop trigger and a next-funnel CTA at the end.
Topic Archive
Goal — Help visitors self-select by problem or outcome.
Filters and a content grid that reduces to one column on mobile without truncating the promise; one primary route CTA.
About / Founder
Goal — Humanise the Attractive Character and establish why the brand exists.
Tell the founder story and belief system, then route to the primary funnel - this page carries heavy trust weight for brand research.