Commitment Trial with Transparent Conditional Billing
◆ MaximisationA transparent trial where every possible charge and required action is disclosed and explicitly authorised up front, a progress dashboard tracks compliance, and completion produces a no-charge/refund/credit while non-completion triggers review, grace, then only the disclosed charge. Pick this to lower upfront risk on participation-based programmes — prefer a refundable deposit or earned credit over a punitive charge.
Reduce upfront risk while creating a clear commitment to defined participation requirements.
Accountability programmes, challenges, coaching with measurable participation, or trials where value requires active use — backed by reliable tracking and support.
Instant digital downloads, ambiguous behaviour requirements, charges customers are likely to misunderstand, or programmes without reliable tracking and support.
First-action rate leads, then completion; high conditional-charge or dispute rates indicate a requirements, support or disclosure failure, not a healthy funnel.
The flow — page by page
Commitment offer page
Goal — Explain the trial, what is free today, the future charge and the required actions.
Future charge and completion requirements must be visible before the acceptance CTA; prefer a refundable deposit or earned credit over a punitive charge.
Terms summary
Goal — Present a plain-language checklist with checkboxes for each material condition.
Capture material terms with timestamp and version; use explicit checkboxes for material conditions plus a full-terms link.
Payment authorisation
Goal — Capture explicit consent to the amount today, the future amount and its trigger/date.
Repeat the future charge at authorisation; store explicit authorisation and terms version.
Confirmation
Goal — Confirm trial dates, requirements, calendar, progress link and support.
Give a calendar and a progress link at confirmation so requirements never surprise the buyer later.
Progress dashboard
Goal — Show requirements, completed and remaining items, deadline and evidence.
Every requirement has a measurable source, completion timestamp and human-readable status; no charge when tracking is missing or disputed.
Warning & grace
Goal — Warn on a missed requirement, show how to cure it, and only then reach the disclosed billing.
Send early, specific, actionable reminders; never reveal a missed condition only after charging — completion pays out, non-completion routes to review then the disclosed charge.