Commitment Trial with Transparent Conditional Billing
◆ MaximisationA transparent trial where every possible charge and required action is disclosed and explicitly authorised up front, a progress dashboard tracks compliance, and completion produces a no-charge/refund/credit while non-completion triggers review, grace, then only the disclosed charge. Pick this to lower upfront risk on participation-based programmes — prefer a refundable deposit or earned credit over a punitive charge.
Reduce upfront risk while creating a clear commitment to defined participation requirements.
Accountability programmes, challenges, coaching with measurable participation, or trials where value requires active use — backed by reliable tracking and support.
Instant digital downloads, ambiguous behaviour requirements, charges customers are likely to misunderstand, or programmes without reliable tracking and support.
No fixed threshold in the brief — first-action rate leads, then completion; high conditional-charge or dispute rates indicate a requirements, support or disclosure failure, not a healthy funnel.
The flow — page by page
Commitment offer page
Goal — Explain the trial, what is free today, the future charge and the required actions.
Future charge and completion requirements must be visible before the acceptance CTA; prefer a refundable deposit or earned credit over a punitive charge.
Terms summary
Goal — Present a plain-language checklist with checkboxes for each material condition.
Capture material terms with timestamp and version; use explicit checkboxes for material conditions plus a full-terms link.
Payment authorisation
Goal — Capture explicit consent to the amount today, the future amount and its trigger/date.
Repeat the future charge at authorisation; store explicit authorisation and terms version.
Confirmation
Goal — Confirm trial dates, requirements, calendar, progress link and support.
Give a calendar and a progress link at confirmation so requirements never surprise the buyer later.
Progress dashboard
Goal — Show requirements, completed and remaining items, deadline and evidence.
Every requirement has a measurable source, completion timestamp and human-readable status; no charge when tracking is missing or disputed.
Warning & grace
Goal — Warn on a missed requirement, show how to cure it, and only then reach the disclosed billing.
Send early, specific, actionable reminders; never reveal a missed condition only after charging — completion pays out, non-completion routes to review then the disclosed charge.