Threshold Bundle and Free Gift Funnel
◆ AttractionA threshold-driven cart that shows real remaining-to-unlock progress and adds a relevant free gift at a quantity or cart-value threshold. Pick this to lift AOV and units per order on physical, high-margin goods — not for high-ticket or low-inventory-control offers.
Increase average order value by rewarding defined purchase quantities or cart thresholds with relevant free items.
Physical products, apparel, consumables, accessories or high-margin bundles where a relevant free gift at a threshold lifts order value.
High-ticket consulting, businesses with low inventory control, or free gifts with high fulfilment cost or weak relevance.
No fixed threshold in the brief — the win is AOV and units-per-order up while margin after gift and fulfilment holds; rising AOV with falling margin means the gift or threshold economics are wrong.
The flow — page by page
Offer page
Goal — Present the core product, the gift stack and the threshold to unlock it.
Explain the threshold plainly and show the gift's value basis; keep the gift relevant so it lifts the right purchase behaviour.
Bundle builder
Goal — Let the buyer choose eligible items, quantity and gift options against live stock.
Show real stock state for gift options; no hidden added items and no preselected paid add-ons.
Mini-cart / cart
Goal — Show real remaining-threshold progress and the unlocked gift before checkout.
Progress is calculated from eligible subtotal or quantity and updated immediately; announce it in text, not colour alone.
Checkout
Goal — Take payment with paid items and the free item itemised at zero cost.
Cart calculations must stay consistent across page, mini-cart, checkout and order record; label the free item at zero cost.
Confirmation
Goal — Confirm the complete order including the gift and set delivery expectations.
Send fulfilment data for every SKU including the gift; define whether the gift returns after a qualifying-item refund.