Automations
🔥 Core Features6.6GHL

Email Warm Up Automation

Ramps sending volume safely: drip-releases 12 emails in escalating batches (20 to 35 to 50) with 2-3 day gaps to protect deliverability.

1 trigger 37 steps Advanced
What it does

When the email warm-up tag is applied to a contact, this automation waits 5 minutes then enters a structured drip mode — sending 20 emails every 10 minutes in the first phase, waiting 2 days, then escalating to 35 emails every 10 minutes in the second phase, followed by another 2-day wait before the next escalation tier. Actual campaign emails are interspersed between the drip phases to signal legitimate sending behaviour to email service providers. The progressive volume escalation mimics the natural sending pattern of a healthy, established email domain.

The value

A new email domain that immediately blasts hundreds of contacts will be flagged as spam — destroying deliverability before the first real campaign even launches. This automation solves that entirely by systematically warming the domain through a controlled, escalating send volume that builds sender reputation with email providers over time. Better deliverability means more emails land in inboxes rather than spam folders — directly impacting open rates, click rates, and ultimately revenue from every email campaign the client ever sends.

Where it fits

This is a foundational infrastructure automation that every new client needs before their email marketing can perform effectively. It's invisible to the end recipient but critical to the success of every other email automation in the system. For clients who have struggled with low open rates, poor email performance, or spam folder issues, this automation is the fix — and it runs automatically once activated. In sales and onboarding conversations, this is a strong trust-builder: it demonstrates that the platform doesn't just send emails, it protects the client's ability to send emails effectively for the long term

Overall purpose

This workflow is a long-term email warm-up sequence designed to gradually increase email sending volume while nurturing contacts over several weeks. It begins when a contact receives the "email warm-up" tag, uses drip mode to throttle outbound email volume, and sends twelve personalized emails with progressively longer delays between sends.

The build — trigger → steps

Triggerentry point

Contact Tag Added

Contact Tag Added

Tag = email warm-up

Automatically enroll contacts into the email warm-up campaign whenever the "email warm-up" tag is applied.

  1. Wait — 5 Minutes

    Wait

    Time-Based Wait · 5 Minutes

    Provide a short buffer after enrollment before the first email begins.

  2. Drip Mode — 20 / 10 min

    Action

    Drip Mode · 20 Contacts every 10 Minutes

    Gradually release the first email to avoid a sudden spike in sending volume.

  3. Email #1

    Email

    Subject: {{contact.first_name}}, are you against seeing similar successes in your business?

    Initial introduction; begin warming up engagement; establish curiosity.

  4. Wait — 2 Days

    Wait

    Time-Based Wait · 2 Days (9:00 AM–5:00 PM)

  5. Drip Mode — 35 / 10 min

    Action

    Drip Mode · 35 Contacts every 10 Minutes

  6. Email #2

    Email

    Subject: {{contact.first_name}}, Are you against joining the 170+ entrepreneurs using this software?

    Introduce social proof; build credibility; reinforce interest.

  7. Wait — 2 Days

    Wait

    Time-Based Wait · 2 Days (9:00 AM–5:00 PM)

  8. Drip Mode — 50 / 10 min

    Action

    Drip Mode · 50 Contacts every 10 Minutes

  9. Email #3

    Email

    Subject: {{contact.first_name}}, Is there a reason you wouldn't want 237 appointments from our A.I. Sales Team?

    Demonstrate measurable outcomes; continue building curiosity and authority.

  10. Wait — 2 Days

    Wait

    Time-Based Wait · 2 Days (9:00 AM–5:00 PM)

  11. Drip Mode — 50 / 10 min

    Action

    Drip Mode · 50 Contacts every 10 Minutes

  12. Email #4

    Email

    Subject: {{contact.first_name}}, Is it too much to get 100+ new customers with our A.I. Instagram Automation?

    Highlight customer acquisition results; introduce automation benefits.

  13. Wait — 2 Days

    Wait

    Time-Based Wait · 2 Days (9:00 AM–5:00 PM)

  14. Drip Mode — 50 / 10 min

    Action

    Drip Mode · 50 Contacts every 10 Minutes

  15. Email #5

    Email

    Subject: {{contact.first_name}}, Are you opposed to saving $500–$2500 monthly with our software?

    Emphasize cost savings; reinforce business value.

  16. Wait — 2 Days

    Wait

    Time-Based Wait · 2 Days (9:00 AM–5:00 PM)

  17. Drip Mode — 50 / 10 min

    Action

    Drip Mode · 50 Contacts every 10 Minutes

  18. Email #6

    Email

    Subject: {{contact.first_name}}, Is it unreasonable to close a 90k deal with our A.I. sales team?

    Present high-value outcomes; continue strengthening credibility.

  19. Wait — 2 Days

    Wait

    Time-Based Wait · 2 Days (9:00 AM–5:00 PM)

  20. Drip Mode — 50 / 10 min

    Action

    Drip Mode · 50 Contacts every 10 Minutes

  21. Email #7

    Email

    Subject: {{contact.first_name}}, Is there a reason not to achieve 10k wins like our partners?

    Reinforce success stories; build momentum before extending the cadence.

  22. Wait — 3 Days

    Wait

    Time-Based Wait · 3 Days (9:00 AM–5:00 PM)

  23. Drip Mode — 50 / 10 min

    Action

    Drip Mode · 50 Contacts every 10 Minutes

  24. Email #8

    Email

    Subject: {{contact.first_name}}, Do you prefer making less money this year?

    Challenge limiting beliefs; encourage consideration of change.

  25. Wait — 3 Days

    Wait

    Time-Based Wait · 3 Days (9:00 AM–5:00 PM)

  26. Drip Mode — 50 / 10 min

    Action

    Drip Mode · 50 Contacts every 10 Minutes

  27. Email #9

    Email

    Subject: {{contact.first_name}}, Are you against adding $1,000 to $1,000,000 with our snapshot?

    Present scalable growth opportunities; reinforce product value.

  28. Wait — 3 Days

    Wait

    Time-Based Wait · 3 Days (9:00 AM–5:00 PM)

  29. Drip Mode — 50 / 10 min

    Action

    Drip Mode · 50 Contacts every 10 Minutes

  30. Email #10

    Email

    Subject: {{contact.first_name}}, Is it too much to add $6,683/mo to your business?

    Focus on recurring revenue outcomes; continue strengthening the business case.

  31. Wait — 3 Days

    Wait

    Time-Based Wait · 3 Days (9:00 AM–5:00 PM)

  32. Drip Mode — 50 / 10 min

    Action

    Drip Mode · 50 Contacts every 10 Minutes

  33. Email #11

    Email

    Subject: {{contact.first_name}}, Is it too much to add our DFY systems to scale your business?

    Introduce Done-For-You systems; position implementation as the next logical step.

  34. Wait — 3 Days

    Wait

    Time-Based Wait · 3 Days (9:00 AM–5:00 PM)

  35. Drip Mode — 50 / 10 min

    Action

    Drip Mode · 50 Contacts every 10 Minutes

  36. Email #12

    Email

    Subject: {{contact.first_name}}, Is it too much to add our DFY systems to scale your business?

    Final touchpoint; reinforce the offer; encourage action.

  37. Workflow Ends

    End

Timeline

  1. 1Enrollment: contact gets the email warm-up tag, wait 5 minutes, drip release begins
  2. 2Emails 1–7: one email every 2 days, drip-controlled
  3. 3Emails 8–12: one email every 3 days, drip-controlled
  4. 4Drip volume: Email #1 = 20/10 min, Email #2 = 35/10 min, Emails #3–#12 = 50/10 min
  5. 5Workflow ends after Email #12
emaildeliverabilitywarm-updripinfrastructure