Maintenance
Monitors calls, STOP replies and stop-bot tags — tagging call activity and running a full opt-out compliance sequence across every channel.
This automation monitors four critical system events simultaneously and routes each into the appropriate maintenance action. Inbound and outbound calls are tagged accordingly and exit cleanly. Unsubscribe or stop bot triggers run through a full compliance sequence — applying DND across all channels, disabling the bot from responding, turning the AI bot off entirely for that contact, editing the conversation status, and removing the contact from all active workflows. Unrecognised triggers exit without action.
This is the system's self-regulating compliance engine — the automation that ensures the platform never contacts someone who has asked to stop being contacted, and never lets a bot continue running on a conversation that needs to be closed. Without this, unsubscribe requests can fall through the cracks, bots can continue firing on contacts who've opted out, and the business risks both reputational damage and regulatory exposure under Australian spam and privacy laws. With it, every opt-out is handled instantly, completely, and across every channel simultaneously.
This sits as a foundational infrastructure automation that runs quietly in the background across the entire system. It's not a revenue generator — it's a revenue protector. For clients operating at volume with active AI bots and multi-channel communication, this automation is essential for maintaining list hygiene, protecting sender reputation, and staying compliant with Australian Communications and Media Authority (ACMA) regulations. In client conversations, this is the answer to "what happens if someone wants to opt out?" — the system handles it immediately and completely, automatically.
This workflow manages call activity and unsubscribe requests. It listens for inbound calls, outbound calls, STOP/Unsubscribe replies, and a "stop bot" tag being added. Based on the trigger, it either tags the contact appropriately or completely disables future bot communication by enabling Do Not Disturb (DND), updating contact records, archiving conversations, and removing the contact from all active workflows.
The build — trigger → steps → branches
Incoming Call
Call Status
Identify contacts who initiate inbound phone calls.
Outbound Call
Call Status
Identify contacts who receive outbound phone calls.
Customer STOP / Unsubscribe Reply
Customer Reply
Detect contacts requesting to stop future communications.
Stop Bot Tag Added
Contact Tag Added
Manually disable bot communication for a contact.
Which trigger started the workflow?
Tag — Inbound Call
ActionAdd Tag · inbound call
Mark the contact as having participated in an inbound phone call for reporting, segmentation, and future automation.
Workflow Ends
End
Tag — Outbound Call
ActionAdd Tag · outbound call
Mark the contact as having participated in an outbound phone call.
Workflow Ends
End
Entered when a customer replies with STOP or Unsubscribe, OR the "stop bot" tag is added.
Enable DND
ActionEnable Do Not Disturb · All Communication Channels
Prevent all future automated communications with the contact.
Alert Human User
ActionAdd Tag · alert user
Flag the contact so the bot no longer responds and indicate that a team member may need to take over.
Turn Off Bot
ActionUpdate Contact Field · Bot Status = No Bot
Persistently record that automation has been disabled for this contact.
Archive Conversation
ActionEdit Conversation · Mark as Read + Archive
Close the conversation and keep the inbox organized.
Remove From All Workflows
ActionRemove From Workflow · All workflows (incl. current)
Immediately stop every active automation for the contact to ensure no additional messages or actions are triggered.
Workflow Ends
End
Acts as the fallback branch when none of the configured trigger conditions match; the workflow simply ends.
Workflow Ends
EndNo Actions
Timeline
- 1Incoming Call → tag: inbound call
- 2Outbound Call → tag: outbound call
- 3STOP reply or stop-bot tag → enable DND (all channels), tag alert user, set Bot Status = No Bot, mark read + archive conversation, remove from all workflows
- 4No match → no actions


