Newsletter Campaign

When a contact subscribes to the newsletter, the automation tags them as a newsletter subscriber, updates their engagement score, then delivers a structured email sequence across four emails sent at consistent weekly intervals — Email #1 immediately, SMS #1 shortly after, then Email #2, #3, and #4 each spaced one week apart. The sequence runs on a clean, linear cadence designed for steady, long-term relationship building rather than aggressive short-term conversion.

Newsletter subscribers are warm — they've opted in to hear more, which means they're in a research or consideration phase. This automation keeps the brand front of mind consistently over a month-long window without anyone needing to manually send a single email. The weekly cadence strikes the right balance between staying visible and not overwhelming the contact. The engagement score update also means active readers get prioritised in future segmentation and targeting.

This is the long-game nurture engine — designed for prospects who aren't ready to buy today but will be eventually. For clients building a content-led audience through LinkedIn, Instagram, or YouTube, this automation is what converts a follower into a warm, educated lead who already trusts the brand by the time they're ready to have a sales conversation. It's low pressure, high value, and fully automated.