IG Comments & DMS

When someone comments on or sends a DM to the Instagram account, this automation identifies the source — comment, DM, or other — and routes them into the appropriate branch. Comment triggers get a public reply and are tagged, DMs get an automated Instagram DM response and engagement score update, and unrecognised sources exit cleanly. The workflow also includes a follow-up DM sequence, engagement score modification, and a wait step before a secondary follow-up fires — all designed to move social engagement into a real conversation.

Instagram is one of the highest-engagement platforms for the Australian SMB audience — but most businesses lose leads in the comments section because no one follows up fast enough. This automation turns every comment and DM into a captured, tagged, and nurtured lead automatically. The engagement scoring means the system gets smarter over time, prioritising the most active prospects. It also includes the SOP walkthrough directly in the canvas — making it self-documenting for the team.

This sits at the very top of the social media lead generation funnel — it's the mechanism that converts passive Instagram engagement into active pipeline contacts. For any client running Instagram content or ads, this automation is the difference between posting and hoping versus posting and capturing. Every like, comment, and DM becomes a trackable lead opportunity.