Automations
🚀 Partners1.1GHL

Website | New Leads | A.I. Powered

AI-powered capture-and-nurture that routes website form, chat-widget and audit leads, then runs a 5-touch multi-channel follow-up.

3 triggers 48 steps 4 branches Advanced
What it does

When a prospective partner lands on the website and submits their details, this AI-powered automation takes over immediately. It runs a sophisticated multi-branch sequence that qualifies the enquiry, routes them based on their responses, and delivers a layered follow-up across email and SMS — all driven by AI logic rather than static rules. The depth of the workflow indicates multiple conditional paths handling different partner profiles, intent levels, and engagement behaviours.

The value

Partner leads are high-value — these are businesses looking to purchase entire automation packs, not just a single subscription. Missing or slow follow-up at this stage is costly. This automation ensures every partner enquiry is captured, qualified, and nurtured instantly and intelligently, without any manual intervention. The AI layer means responses adapt to behaviour rather than firing blindly on a timer.

Where it fits

This is the entry point of the Partner acquisition funnel — the first automated touchpoint that turns website interest into a qualified partner conversation. For a reseller or affiliate model to scale, this automation is foundational. It's the difference between chasing partners manually and having them move through a system that does the work for you.

Overall purpose

A unified lead capture and nurture workflow that accepts leads from three different entry points (Website OS Form, Website OS Chat Widget, and Leaky Bucket Audit), assigns ownership, creates opportunities, increases engagement scores, notifies the team, tracks Facebook conversions, and launches automated multi-channel follow-up sequences.

The build — trigger → steps → branches

Triggersentry point

Website OS Form Submission

Form Submitted

Specific Website OS form submittedMessage Olivia form — form.id is-any-of [zTL9W0i3Zt5KGpQr51ry]

Standard website opt-in.

Website OS Chat Widget

Chat Widget Reply / Tag Added

Contact receives the 'website chat widget optin' tagmessage.type == 5 (reply channel is the chat widget)

Chat widget lead.

Leaky Bucket Audit

Quiz Completed

Specific audit quiz completed

Lead completes the Leaky Bucket Audit.

  1. Assign User

    Action

    Assign to team member

    Automatically assigns the new lead to a team member.

If / Elsesplits into 4

Which trigger fired?

Website Form (Message Olivia)11 steps

Initial lead processing, then merge into the Chat Widget nurture sequence.

  1. Add Tag

    Action

    add_contact_tag · website lead

    Tags the contact as a website lead (parent workflow also references the 'website os' tag).

  2. Update Contact Field

    Action

    source = The OS Site 🚀 | Message Olivia

    Sets the source field, used later as the opportunity source.

  3. Create / Update Opportunity

    Action

    Pipeline: Partners | Leads (rOJWYRRYSRGd3dVFHtFh) · Stage 84d37f68-633c-4524-bb86-8b4d1693e0df

    Name {{contact.name}}; source {{contact.source}}; status open.

  4. Modify Engagement Score

    Action

    contact_engagement_score · Add · +3 Points

    Increment engagement score when they become a website lead.

  5. FB Conversion API

    Action

    funnel_event · Lead · Pixel 430455133120235 · USD

    Sends a Facebook Lead conversion event.

  6. Internal SMS Notification

    Notify

    SMS to team

    Notifies the team of the new lead.

  7. Slack Notification

    Notify

    Slack alert

  8. AI Voice Phone Call

    Action

    Website AI Voice model

    Calls the lead automatically.

  9. Instant SMS Reply (SMS #0)

    SMS

    Send SMS · template TcJRsrdblq5lPbWXFej8

    Automated confirmation / opt-in SMS for website leads.

  10. Wait — 30 Minutes

    Wait

    Time-Based Wait · 30 Minutes

  11. Go To

    Action

    Jump to Wait | 5 Minutes in the Chat Widget path

    Merges website leads into the shared Chat Widget nurture sequence.

Website Chat Widget (Primary Nurture Sequence)27 steps

Initial setup and scoring, then a multi-day, multi-channel nurture. Website Form leads also merge in here.

  1. Add Tag

    Action

    add_contact_tag · chat widget | lead

  2. Update Contact Field

    Action

    source = The OS Site 🚀 | Chat Widget

  3. Create / Update Opportunity

    Action

    Pipeline rOJWYRRYSRGd3dVFHtFh · Stage 84d37f68-633c-4524-bb86-8b4d1693e0df · status open

    Name {{contact.name}}; source {{contact.source}}.

  4. Modify Engagement Score

    Action

    contact_engagement_score · Add · +3 Points

  5. FB Conversion API

    Action

    funnel_event · Lead · Pixel 430455133120235 · USD

  6. Internal SMS Notification

    Notify

    SMS to team

  7. Slack Notification

    Notify

    Slack alert

  8. Wait | 5 Minutes

    Wait

    Time-Based Wait · 5 Minutes

    Send window Sun–Sat, 09:00–19:30.

  9. Email #1

    Email

    Subject: You've Seen the Solution. Now, Let's Talk Results. · template 67891e2eac2992b3eca87516

    First nurture email; from {{location.email}} / {{location.name}}.

  10. SMS #1

    SMS

    Send SMS · template MKyJe14fB38YZCT5Jyjz

  11. Instagram DM #1

    Action

    instagram-dm · template MKyJe14fB38YZCT5Jyjz

    Mirrors SMS #1 content.

  12. Wait | 1 Day

    Wait

    Time-Based Wait · 1 Day

    Send window 09:00–19:30.

  13. Email #2

    Email

    Subject: The Shortcut to Scaling Your Business (Without Burnout) · template 67891e2fa48f865ffd3b22a0

  14. SMS #2

    SMS

    Send SMS · template BwtxTvqea1gvex7OGBm5

  15. Instagram DM #2

    Action

    instagram-dm · template BwtxTvqea1gvex7OGBm5

  16. Wait | 1 Day

    Wait

    Time-Based Wait · 1 Day

  17. Email #3

    Email

    Subject: Here's What The Top 1% Are Using (And You Can Too). · template 67891e3097f2792cd8595ecf

  18. SMS #3

    SMS

    Send SMS · template v3siwYgwx0zltpLFxch5

  19. Instagram DM #3

    Action

    instagram-dm · template v3siwYgwx0zltpLFxch5

  20. Wait | 1 Day

    Wait

    Time-Based Wait · 1 Day

  21. Email #4

    Email

    Subject: 10x Faster ROI — But Only If You're Ready to Move. · template 67891e3097f2797d54595ed1

  22. SMS #4

    SMS

    Send SMS · template JJh7fzqKvBTf82X20r5P

  23. Instagram DM #4

    Action

    instagram-dm · template JJh7fzqKvBTf82X20r5P

  24. Wait | 1 Day

    Wait

    Time-Based Wait · 1 Day

  25. Email #5

    Email

    Subject: Today's the Day — Don't Let This Opportunity Slip. · template 67891e3144bd79a098686984

    Final push.

  26. SMS #5

    SMS

    Send SMS · template 7YURNo4Gao4y9mcdcPr9

  27. Instagram DM #5

    Action

    instagram-dm · template 7YURNo4Gao4y9mcdcPr9

    Final step of the nurture sequence. Parent design also layers WhatsApp messages and AI phone calls into each wave.

Leaky Bucket Audit9 steps

Dedicated shorter nurture for audit completers; confirms completion and notifies the team.

  1. Add Tag

    Action

    add_contact_tag · leaky bucket audit

  2. Create / Update Opportunity

    Action

    Partners | Leads pipeline

  3. Modify Engagement Score

    Action

    contact_engagement_score · Add · +3 Points

  4. FB Conversion API

    Action

    funnel_event · Lead

  5. Internal SMS Notification

    Notify

    SMS to team

  6. Slack Notification

    Notify

    Slack alert

  7. Instant Email

    Email

    Audit completion confirmation

    Confirms audit completion.

  8. Instant SMS

    SMS

    Send SMS

  9. WhatsApp Message

    Action

    Send WhatsApp

    Confirms audit completion while notifying the internal team.

None (Fallback)0 steps

Fallback branch — no actions currently configured.

No actions

Timeline

  1. 10 min: Assign user, tag, create opportunity, +3 engagement, FB Lead event, internal SMS + Slack alerts
  2. 2Form path: instant AI voice call + confirmation SMS (SMS #0), wait 30 min, then merge into nurture
  3. 35 min: Email #1 + SMS #1 + Instagram DM #1
  4. 4Day 1: Email #2 + SMS #2 + Instagram DM #2
  5. 5Day 2: Email #3 + SMS #3 + Instagram DM #3
  6. 6Day 3: Email #4 + SMS #4 + Instagram DM #4
  7. 7Day 4: Email #5 + SMS #5 + Instagram DM #5 (final push)
websitelead-captureainurturemulti-channelpartners