Website | New Leads | A.I. Powered
AI-powered capture-and-nurture that routes website form, chat-widget and audit leads, then runs a 5-touch multi-channel follow-up.
When a prospective partner lands on the website and submits their details, this AI-powered automation takes over immediately. It runs a sophisticated multi-branch sequence that qualifies the enquiry, routes them based on their responses, and delivers a layered follow-up across email and SMS — all driven by AI logic rather than static rules. The depth of the workflow indicates multiple conditional paths handling different partner profiles, intent levels, and engagement behaviours.
Partner leads are high-value — these are businesses looking to purchase entire automation packs, not just a single subscription. Missing or slow follow-up at this stage is costly. This automation ensures every partner enquiry is captured, qualified, and nurtured instantly and intelligently, without any manual intervention. The AI layer means responses adapt to behaviour rather than firing blindly on a timer.
This is the entry point of the Partner acquisition funnel — the first automated touchpoint that turns website interest into a qualified partner conversation. For a reseller or affiliate model to scale, this automation is foundational. It's the difference between chasing partners manually and having them move through a system that does the work for you.
A unified lead capture and nurture workflow that accepts leads from three different entry points (Website OS Form, Website OS Chat Widget, and Leaky Bucket Audit), assigns ownership, creates opportunities, increases engagement scores, notifies the team, tracks Facebook conversions, and launches automated multi-channel follow-up sequences.
The build — trigger → steps → branches
Website OS Form Submission
Form Submitted
Standard website opt-in.
Website OS Chat Widget
Chat Widget Reply / Tag Added
Chat widget lead.
Leaky Bucket Audit
Quiz Completed
Lead completes the Leaky Bucket Audit.
Assign User
ActionAssign to team member
Automatically assigns the new lead to a team member.
Which trigger fired?
Initial lead processing, then merge into the Chat Widget nurture sequence.
Add Tag
Actionadd_contact_tag · website lead
Tags the contact as a website lead (parent workflow also references the 'website os' tag).
Update Contact Field
Actionsource = The OS Site 🚀 | Message Olivia
Sets the source field, used later as the opportunity source.
Create / Update Opportunity
ActionPipeline: Partners | Leads (rOJWYRRYSRGd3dVFHtFh) · Stage 84d37f68-633c-4524-bb86-8b4d1693e0df
Name {{contact.name}}; source {{contact.source}}; status open.
Modify Engagement Score
Actioncontact_engagement_score · Add · +3 Points
Increment engagement score when they become a website lead.
FB Conversion API
Actionfunnel_event · Lead · Pixel 430455133120235 · USD
Sends a Facebook Lead conversion event.
Internal SMS Notification
NotifySMS to team
Notifies the team of the new lead.
Slack Notification
NotifySlack alert
AI Voice Phone Call
ActionWebsite AI Voice model
Calls the lead automatically.
Instant SMS Reply (SMS #0)
SMSSend SMS · template TcJRsrdblq5lPbWXFej8
Automated confirmation / opt-in SMS for website leads.
Wait — 30 Minutes
WaitTime-Based Wait · 30 Minutes
Go To
ActionJump to Wait | 5 Minutes in the Chat Widget path
Merges website leads into the shared Chat Widget nurture sequence.
Initial setup and scoring, then a multi-day, multi-channel nurture. Website Form leads also merge in here.
Add Tag
Actionadd_contact_tag · chat widget | lead
Update Contact Field
Actionsource = The OS Site 🚀 | Chat Widget
Create / Update Opportunity
ActionPipeline rOJWYRRYSRGd3dVFHtFh · Stage 84d37f68-633c-4524-bb86-8b4d1693e0df · status open
Name {{contact.name}}; source {{contact.source}}.
Modify Engagement Score
Actioncontact_engagement_score · Add · +3 Points
FB Conversion API
Actionfunnel_event · Lead · Pixel 430455133120235 · USD
Internal SMS Notification
NotifySMS to team
Slack Notification
NotifySlack alert
Wait | 5 Minutes
WaitTime-Based Wait · 5 Minutes
Send window Sun–Sat, 09:00–19:30.
Email #1
EmailSubject: You've Seen the Solution. Now, Let's Talk Results. · template 67891e2eac2992b3eca87516
First nurture email; from {{location.email}} / {{location.name}}.
SMS #1
SMSSend SMS · template MKyJe14fB38YZCT5Jyjz
Instagram DM #1
Actioninstagram-dm · template MKyJe14fB38YZCT5Jyjz
Mirrors SMS #1 content.
Wait | 1 Day
WaitTime-Based Wait · 1 Day
Send window 09:00–19:30.
Email #2
EmailSubject: The Shortcut to Scaling Your Business (Without Burnout) · template 67891e2fa48f865ffd3b22a0
SMS #2
SMSSend SMS · template BwtxTvqea1gvex7OGBm5
Instagram DM #2
Actioninstagram-dm · template BwtxTvqea1gvex7OGBm5
Wait | 1 Day
WaitTime-Based Wait · 1 Day
Email #3
EmailSubject: Here's What The Top 1% Are Using (And You Can Too). · template 67891e3097f2792cd8595ecf
SMS #3
SMSSend SMS · template v3siwYgwx0zltpLFxch5
Instagram DM #3
Actioninstagram-dm · template v3siwYgwx0zltpLFxch5
Wait | 1 Day
WaitTime-Based Wait · 1 Day
Email #4
EmailSubject: 10x Faster ROI — But Only If You're Ready to Move. · template 67891e3097f2797d54595ed1
SMS #4
SMSSend SMS · template JJh7fzqKvBTf82X20r5P
Instagram DM #4
Actioninstagram-dm · template JJh7fzqKvBTf82X20r5P
Wait | 1 Day
WaitTime-Based Wait · 1 Day
Email #5
EmailSubject: Today's the Day — Don't Let This Opportunity Slip. · template 67891e3144bd79a098686984
Final push.
SMS #5
SMSSend SMS · template 7YURNo4Gao4y9mcdcPr9
Instagram DM #5
Actioninstagram-dm · template 7YURNo4Gao4y9mcdcPr9
Final step of the nurture sequence. Parent design also layers WhatsApp messages and AI phone calls into each wave.
Dedicated shorter nurture for audit completers; confirms completion and notifies the team.
Add Tag
Actionadd_contact_tag · leaky bucket audit
Create / Update Opportunity
ActionPartners | Leads pipeline
Modify Engagement Score
Actioncontact_engagement_score · Add · +3 Points
FB Conversion API
Actionfunnel_event · Lead
Internal SMS Notification
NotifySMS to team
Slack Notification
NotifySlack alert
Instant Email
EmailAudit completion confirmation
Confirms audit completion.
Instant SMS
SMSSend SMS
WhatsApp Message
ActionSend WhatsApp
Confirms audit completion while notifying the internal team.
Fallback branch — no actions currently configured.
No actions
Timeline
- 10 min: Assign user, tag, create opportunity, +3 engagement, FB Lead event, internal SMS + Slack alerts
- 2Form path: instant AI voice call + confirmation SMS (SMS #0), wait 30 min, then merge into nurture
- 35 min: Email #1 + SMS #1 + Instagram DM #1
- 4Day 1: Email #2 + SMS #2 + Instagram DM #2
- 5Day 2: Email #3 + SMS #3 + Instagram DM #3
- 6Day 3: Email #4 + SMS #4 + Instagram DM #4
- 7Day 4: Email #5 + SMS #5 + Instagram DM #5 (final push)


