Automations
Retreat0.2GHL

Application Submissions

Runs each retreat application through a multi-branch qualification sequence, routing applicants into tailored email and SMS follow-up tracks.

2 triggers 26 steps 3 branches Advanced
What it does

When a prospect submits a retreat application, the system runs them through a multi-branch qualification sequence. Based on their responses, it routes them into different follow-up tracks — qualified applicants move forward with tailored email and SMS sequences, while unqualified applicants are handled separately. The automation includes internal notifications, wait steps, and multiple conditional paths to ensure every application gets the right response automatically.

The value

This replaces what would otherwise be hours of manual application review, sorting, and follow-up. Every applicant gets a response that matches their situation — no one is left waiting, no qualified lead gets missed, and no time is wasted chasing people who aren't the right fit. The system does the triage for you.

Where it fits

This sits between lead capture and sales conversation. It's the qualification engine for the retreat — turning a pile of applications into a sorted, prioritised list of people ready to speak to, with follow-up already running in the background.

Overall purpose

This workflow manages the retreat application process from submission through qualification. It performs two primary functions: • Process new retreat applications by updating CRM records, creating opportunities, sending confirmations, and notifying the team. • Nurture qualified applicants through a structured interview invitation sequence using email and SMS until they book an interview.

The build — trigger → steps → branches

Triggersentry point

Retreat | Application

Survey / Form Submission

Automatically enroll contacts when they submit the Retreat Application form.

Qualified - Send Interview Invite

Contact Tag Added

Tag = qualified

Automatically begin the interview invitation sequence once a contact has been marked as qualified.

If / Elsesplits into 3

Which Retreat?

Retreat Application Submission8 steps

This branch runs when a new retreat application is submitted.

  1. Update Contact Details

    Action

    Update Contact Fields · Calendar Name, Retreat Date, Retreat Name

    Fields — Calendar Name: Mens Andes Interview Calendar; Retreat Date: June 12th – June 28th, 2024; Retreat Name: Warrior Retreats | Mens Andes. Store retreat-specific information for personalization, reporting, and future automations.

  2. Tag Contact

    Action

    Add Contact Tag · retreat | application

    Identify the contact as an official retreat applicant.

  3. Create Opportunity

    Action

    Create / Update Opportunity · Retreat Applications Pipeline → Applications Submitted

    Opportunity Name: {{contact.name}} | {{contact.retreat_name}}; Status: Open. Track every submitted application inside the CRM pipeline.

  4. Remove From Previous Workflow

    Action

    Remove From Workflow

    Remove the contact from the previous Opt-In nurture sequence to prevent duplicate messaging.

  5. Email #1

    Email

    Subject: {{contact.first_name}}, your application has been received!

    Confirm receipt of the application; Thank the applicant; Explain what happens next.

  6. Confirmation SMS

    SMS

    Send SMS

    Reinforce the confirmation; Notify the applicant that their submission was received.

  7. Internal Team Notification

    Notify

    Internal SMS Notification

    Notify the internal team immediately whenever a new retreat application is received.

  8. Workflow Ends

    End
Qualified Applicant17 steps

This branch begins once a contact receives the "qualified" tag.

  1. Move to Qualified Stage

    Action

    Create / Update Opportunity · Retreat Applications Pipeline → Qualified / Interview Invite

    Opportunity Name: {{contact.name}} | {{contact.retreat_name}}; Status: Open. Move the applicant into the Qualified stage and prepare them for interview scheduling.

  2. Email #1

    Email

    Subject: Congratulations, {{contact.first_name}}! Advance to the Next Stage for Warrior Retreats!

    Congratulate the applicant; Invite them to schedule their interview.

  3. SMS #1

    SMS

    Send SMS

    Reinforce the interview invitation and encourage immediate booking.

  4. Wait — 1 Day

    Wait

    Time-Based Wait · 1 Day

  5. Email #2

    Email

    Subject: Reminder: Schedule Your Interview for the Warrior Retreats!

    Follow up on the interview invitation; Encourage scheduling.

  6. SMS #2

    SMS

    Send SMS

    Provide a short reminder to book the interview.

  7. Wait — 1 Day

    Wait

    Time-Based Wait · 1 Day

  8. Email #3

    Email

    Subject: Don't Miss Out: Schedule Your Interview for the Warrior Retreats!

    Increase urgency while encouraging interview booking.

  9. SMS #3

    SMS

    Send SMS

    Reinforce Email #3 with a concise reminder.

  10. Wait — 1 Day

    Wait

    Time-Based Wait · 1 Day

  11. Email #4

    Email

    Subject: Final Call to Schedule Your Interview - Don't Miss Out!

    Deliver the final interview invitation before the objection-handling sequence.

  12. SMS #4

    SMS

    Send SMS

    Provide a final interview reminder.

  13. Wait — 1 Day

    Wait

    Time-Based Wait · 1 Day

  14. Email #5

    Email

    Subject: {{contact.first_name}}, Is Something Holding You Back From Becoming A Warrior?

    Address hesitation or objections while encouraging the applicant to complete interview booking.

  15. SMS #5

    SMS

    Send SMS

    Final SMS reminder encouraging interview scheduling.

  16. Wait — 1 Day

    Wait

    Time-Based Wait · 1 Day

  17. Workflow Ends

    End
None (Fallback)1 steps

No Actions

  1. Workflow Ends

    End

    No Actions

    Acts as the fallback branch when neither trigger condition matches; the workflow ends without taking any action.

Timeline

  1. 1New application: update retreat info, add application tag, create opportunity, remove from Opt-In workflow, send confirmation email + SMS, notify team — then ends
  2. 2Qualified (immediately): move to Qualified stage, Interview Email #1 + SMS #1
  3. 3Day 1: Email #2 + SMS #2
  4. 4Day 2: Email #3 + SMS #3
  5. 5Day 3: Email #4 + SMS #4
  6. 6Day 4: Email #5 + SMS #5
  7. 7Day 5: Workflow ends
retreatapplicationqualificationopportunityemailsms